Shortform or Longform Newsletters. Which One is Best For You?
One, the other, a bit of both?
/OK, I may have given mine away.
First, I’ll mention the reasons for a newsletter. Then, I’ll explain each method, why I use it, and finally, the method I use.
Why make a newsletter?
There are many newsletters out on the Internet. There are several reasons to start:
Visibility. A company (or an individual) wants to be seen. A newsletter helps do that.
Example: I’ll use myself. Mine is an author newsletter. I’m putting it out so people know me before my books.
Credibility: Newsletters often show that the author is an expert in that field.
Example (again mine): I think it’s a given, but I’m an expert here.
Profit: For sellers on Etsy, newsletters mention sales in their shops. Some authors promote sales of their books. Some promote sales of their products. Some use affiliate links, sold ads/sponsors, or anything that can earn them money.
Examples: I’m added to their sales hype anytime I purchase on Etsy.
Most author newsletters I’ve seen are sales flyers for their books. On a personal note, they all have many books; I’m still…
