Shortform or Longform Newsletters. Which One is Best For You?

One, the other, a bit of both?

Jeffrey Allan Boman
4 min readJun 16, 2024

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Art by the author, using Leonardo AI and Canv

/OK, I may have given mine away.

First, I’ll mention the reasons for a newsletter. Then, I’ll explain each method, why I use it, and finally, the method I use.

Why make a newsletter?

There are many newsletters out on the Internet. There are several reasons to start:

Visibility. A company (or an individual) wants to be seen. A newsletter helps do that.

Example: I’ll use myself. Mine is an author newsletter. I’m putting it out so people know me before my books.

Credibility: Newsletters often show that the author is an expert in that field.

Example (again mine): I think it’s a given, but I’m an expert here.

Profit: For sellers on Etsy, newsletters mention sales in their shops. Some authors promote sales of their books. Some promote sales of their products. Some use affiliate links, sold ads/sponsors, or anything that can earn them money.

Examples: I’m added to their sales hype anytime I purchase on Etsy.

Most author newsletters I’ve seen are sales flyers for their books. On a personal note, they all have many books; I’m still…

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Jeffrey Allan Boman

Hi. I’m Jeffrey A. Boman. I help other writers improve their prose, and be more prolific. Join my list here: https://www.subscribepage.com/f8l0u8